Voices of the Future

Who is Yasemin Bedir?

Yasemin Bedir is the Eastern Europe Division President at Mastercard. In this role since January 2022, she has been overseeing the newly formed Eastern Europe Division within the Mastercard EEMEA region, across six offices in 12 countries.

Yasemin joined Mastercard in 2007. In 2011, she took on the role of the Head of Sales for South-East Europe and consequently in 2014 she became General Manager of Turkey and Azerbaijan at Mastercard.

In 2017 she was appointed as Executive Vice President for Mastercard’s North American Markets, and became the first female senior executive ever from Turkey to work in Mastercard USA. In this role, she was responsible for Community Institutions and Processors for North American Markets until 2022.

Before her career in Mastercard, she worked as a manager in retail banking services at HSBC, Garanti Bank, and Yapı Kredi in Turkey. She also served in several roles from marketing to product development through the years.

Yasemin is among the Founders of the Professional Women Network (PWN), and in that capacity is also co-sponsoring the Women Leadership Network globally within Mastercard, and leads many projects to help SMEs grow.

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